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Avik Roy

Managing Director

Avik’s biggest lesson from 25+ years of diverse business leadership roles is that lasting success is impossible without great execution.

He realized that most businesses possess mastery of their line-of-business but suffer from an inability to effectively apply the principles and practices of sound execution, at scale.

That “execution gap” deprives them of a big chunk of performance potential they are simply not capitalizing on.

Avik started Morph4Sys with a deep commitment to guide business leaders and leadership teams close that gap.

Before Morph4Sys, Avik applied and improved what he had learned about execution to grow a $12MM ecommerce business to $85MM in 4 years.

He then developed the three fundamental solutions Morph4Sys offers so leaders in any industry could rapidly close the execution gap and realize the full potential of their business.