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Avik Roy

Managing Director

Avik’s biggest lesson from 25+ years of diverse business leadership roles is that lasting success is impossible without great execution.

He realized that most businesses possess mastery of their line-of-business but suffer from an inability to effectively apply the principles and practices of sound execution, at scale.

That “execution gap” deprives them of a big chunk of performance potential they are simply not capitalizing on.

Avik started Morph4Sys with a deep commitment to guide business leaders and leadership teams close that gap.

Before Morph4Sys, Avik applied and improved what he had learned about execution to grow a $12MM ecommerce business to $85MM in 4 years.

He then developed the three fundamental solutions Morph4Sys offers so leaders in any industry could rapidly close the execution gap and realize the full potential of their business.

Avik’s prior business and leadership experience included roles at McKinsey, Ernst & Young and Bristol-Myers Squibb.  Avik has graduate degrees in business and design from the Wharton School, Harvard University and the Massachusetts Institute of Technology.